Good managers don’t just tell people what to do; they help their team grow. That’s where coaching comes in. But what’s the difference, and when should you use each approach?
Managing = Directing, Coaching = Developing
- Managing is about setting goals, assigning tasks, and ensuring work gets done.
- Coaching is about guiding, questioning, and helping employees find their own solutions.
When to Manage:
- When clear instructions are needed
- When a deadline is tight
- When someone is new to a task
When to Coach:
- When you want to develop long-term skills
- When an employee is stuck but capable
- When problem-solving is needed rather than just execution
How to Be a Better Coach
- Ask, Don’t Just Tell – Instead of giving answers, ask questions that prompt thinking.
- Listen and Observe – Pay attention to what’s being said (and what’s not).
- Give Constructive Feedback – Highlight strengths as well as areas to improve.
- Be Patient – Growth takes time, and coaching isn’t a one-time event.
By balancing managing and coaching, you’ll not only get things done but also help your team grow into stronger, more independent performers.
